Samer Singh Dawar has done nine TVCs, digital and print campaigns so far. The actor, who was recently seen in the music video titled Tujhe Dhunde Meri Jaan, says that working on these ads have helped him learn a lot.
Remuneration for ads is also lucrative. “Advertisements not only give you exposure and first-hand practice in front of the camera, but also pays you pretty well. Auditioning and waiting for an opportunity to be selected for a show/film is a long process that requires patience and perseverance and it comes along with expenses not just to match your daily needs but also expenses such as personal grooming, travel etc. To meet these needs, ads are a good source of passive income,” says the actor.
A good commercial has a classic value. Ask him about an ad from his childhood days that he liked and he replies, “I think one of my favourite ads from my childhood which has been so appealing and long lasting is that of Amul milk. I think for a good commercial to have a long lasting impact is its creativity, be it in terms of a jingle or presentation. I mean take Amul Milk for example, every time you hear it, ‘Amul doodh pita hai India’ starts ringing in your head. It’s super catchy and memorable.”